The hype is not undeserved. Experts have long established that this tropical treasure is packed full of nutritional goodness such as vitamin E, proteins, and lauric acid, allowing it to become one of the top superfoods in the world.

What separates it from the rest of the pack, however, is its versatility. Coconut oil, specifically the unrefined or pure variant, is also a valuable beauty aid that has helped countless women (and men) achieve better skin and hair through its antibacterial and moisturizing properties. Who needs tons of products with a cocktail of unknown chemicals when you have a natural alternative waiting for you, right?

Landers Superstore is making it easier and more affordable for you to add coconut oil to your beauty regimen through the Spectrum Essentials Organic Unrefined Coconut Oil. Sourced from California, USA, Spectrum Essentials harnesses organic plants, fruits, and vegetables to deliver high quality and wholesome products that fit your lifestyle.

Here are just some of the ways you can include Spectrum Essentials Unrefined Coconut Oil in your daily beauty routine:

Deep condition your hair

Research shows that coconut oil can penetrate hair better than other oils. The fatty acids in it also help to soften your hair and trap the moisture inside, keeping your crowning glory smooth and shiny. To do this, you'll have to apply a dollop of coconut oil on your hair, comb it, and wrap your head with a pillow or shower cap. Let it sit overnight then wash it thoroughly with shampoo the next day.

Tame frizzy strands

Are you having a bad hair day? Coconut oil can instantly help in keeping your flyaway strands in check. Even a small amount can go a long way in removing frizz and tangles from your hair!

Moisturize your face and lips

Coconut oil is a great way to moisturize your skin. For full effect, gently massage your face and neck in circular motions after every bath. You can also use it as an alternative to your usual lip balms to treat dry and cracked lips.

Remove eye make-up

Taking off waterproof mascara and the rest of your eye make-up is a walk in the park when you use unrefined coconut oil. It’s very effective in breaking down waxy, inky eye make-up plus it leaves your skin hydrated, too.

Shave your legs

Conventional shaving and hair removal creams often contain chemicals that are harsh to the skin. Coconut oil offers a naturally antimicrobial, moisturizing, inexpensive, and sweet-smelling way to get a clean shave on your legs and underarms.

Nourish dry cuticles

A quick remedy for dry cuticles is to massage it with coconut oil. You’ll have better looking nail beds and avoid the dreaded hang nails in no time!

Relieve Itch

As if all these beauty remedies are not enough, coconut oil can also be used as a topical balm for itchy and bruised skin.